NASCAR, Coca Cola and Transformation

You gotta’ check out this recent Coke ad:

Updating and reusing the iconic commercial from the 1970’s was EXACTLY what I recommended Coke should do in an article I wrote for Ad Age, What Bolsters the Bottom Line? Selfless Marketing.

It may be a coincidence but I still feel pretty smart!  Either way this is another data point demonstrating that the defining trend of the 21st Century is going to be a transformation of being from selfishness to selflessness.


  1. Bill Polk says

    It is ironic that you link Coke to selflessness. The opposite is true. Read The Coke Machine: The Dirty Truth Behind the World’s Favorite Soft Drink

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