You gotta’ check out this recent Coke ad:
Updating and reusing the iconic commercial from the 1970’s was EXACTLY what I recommended Coke should do in an article I wrote for Ad Age, What Bolsters the Bottom Line? Selfless Marketing.
It may be a coincidence but I still feel pretty smart! Either way this is another data point demonstrating that the defining trend of the 21st Century is going to be a transformation of being from selfishness to selflessness.